Haru Book Cafe
Haru Book Cafe is a business expansion of Haru Publishing. It's in-line with their to increase public interest in reading by creating a space for book lovers. As the name suggest, not only readers will find their favourite books here, but also they can enjoy Asian delicacies.
As creative director and brand strategist, I approached this project holistically from building brand's fundamentals, brand identity, brand's personality, menu and platting, to its interior design. I overseen the entire process of renovating the old office to create a new cozy atmosphere. Each items in the cafe are personally handpicked and placed to enhance customer's experience.
I also helped design activities that customers can do while in the cafe, such as conversation card and letter writing using an old typewriter. Beside that, I helped create event activation to build local reading community.